Do you remember a time where you had to convey across a distinct message, and felt that you did not get your point across? In quite a lot of cases, the responses we get from our communication relates directly to the way the mind remembers and recollects facts.
A better approach is to get your point across in ways that people understand is by using real world comparisons, in metaphors so to speak. For example, “and eye for an eye”, does not literally mean taking someone’s eye out.
So when describing or trying to get a point across to another individual, they are more likely to remember your quotes from the comparison metaphors you give out.
Some excellent examples can be found here.